For as long as I remember, I've dreamt about creating something unique. Over the years, I've come up with both far fetched and realistic business ideas - everything from t-shirts for men (yes, you read that right) to a social media consultancy - but each and every time, I backed out.
Something just didn't feel right.
It's like my focus was on building a business - any business - instead of allowing myself time to reflect on what really drives me.
Last year, I gave myself the permission to really dig deep and think through all the things I'm passionate about. I'm a multi-passionate entrepreneur, as Marie Forleo would put it, both a blessing and a cure.
After brainstorming with myself, I found a gap in the market that also gave me butterflies with passionate excitement. Beautiful stationery products. Tools to dream and clarify goals. All the things people need to live their dream lives. This hit the nail for me.
I've always been a big dreamer. What if I could help others dream?
Fast forward a few months, a lot of late nights and hustle, and I managed to create this little online stationery aggregator. The market gap - something that's been a pain point for me personally - was the lack of one-stop-shop for all the beautiful and inspirational stationery brands. Kind of like the Iconic or Asos or Dymocks for stationery. Didn't exist!
Now, only a few months on the Up & Atem journey, there's a stationery aggregator in the market, supporting all those gorgeous creators in the world.
And there are loads more exciting things coming your way - stay tuned.
If you have dreams you're working towards, be prepared to not succeed right away. In fact, be prepared for your first 2, 5, or 10 ideas to fail! That's totally okay. They weren't meant to succeed. Keep going, and never give up on what you're truly passionate about.
Ps. Found a brand you'd like us to consider? Send the love letter here:
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What do you do, when working hard is defined by the number of hours you work? Do you care about perception?